How we work · the process

One process. No surprises.

Every project follows the same rhythm — discovery, definition, build, launch, and what comes after. The deliverables change with the medium. The discipline doesn't.

The phases

Four phases, each ending in your hands.

Every phase closes with a named artifact you keep — not a status update. Here's the arc, and what you're holding at the end of each step.

Phase 01

Discovery

We sit with your team, audit the system, and map the outcomes we're accountable for.

You receiveArchitecture doc
Week 01
Phase 02

Definition

Architecture, scope, design system foundations. Signed, dated, in one place.

You receiveSigned scope + design foundations
Week 02 — 03
Phase 03

Build

Weekly demos on a shared Linear. Every Friday you see what shipped and what's next.

You receiveWeekly Linear demo links
Week 03 — 10
Phase 04

Launch & run

Hand-off, observability, and an ongoing retainer if you want us to stay in the room.

You receiveRunbook + Loom library
Week 10 →
The weekly cadence
Monday
Plan

The week’s scope, agreed and visible on the shared Linear before work starts.

Friday
Demo

Working software every week — what shipped, what’s next, no slideware.

Always
24-hr replies

A founder answers within one business day, usually faster.

Questions

Answered before you ask.

The three things every prospect asks on the first call — in writing, so you can hold us to them.

How does pricing work?

Fixed scope, fixed price, in writing before we start. If scope changes, the number changes with a signed change order — never as a surprise on an invoice.

How do we communicate during a build?

A shared Linear you can open any time, a working demo every Friday, and direct founder access throughout — replies within one business day.

Who owns the code?

You do, from the first commit. The repo lives under your organization and everything we write lands in it — no hostage codebases, no surprise licensing.

Ready when you are

Start with phase one.

A founder reads your brief, replies within one business day, and walks you into discovery — no obligation past the first call.